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# Enterprise-grade
messaging infrastructure.
Fast. Massive. Delivered.

MSGLY is the messaging backbone for modern Indonesian enterprise — WhatsApp, OTP, and transactional APIs engineered for 99.99% uptime and sub-second delivery at national scale.

Start free→Book a demo
<2s
Delivery SLA
10M+
Daily throughput
REST
API ready
app.msgly.id / campaigns
live
Overview
Campaigns
OTP
Reminders
API keys
Logs
Q4 activation blast
324,120 recipients · WhatsApp · Region: ID
DELIVERING
298,411
Delivered
1.2s
P50 latency
99.98%
Success
Throughput · last 60s+18.2%
OTP · +6281•••4421 Delivered 812ms
Reminder · #29104 Delivered 1.1s
Blast · Q4 activation Queued—

Powering messaging for teams at

NORTHPAY
LINEA
KIRIM.ID
STELLAR
OVERTIME
ARCA
MERIDIAN
PULSAR
TOKOFIN
HALCYON
The messaging lifecycle

## One infrastructure. Every message a user sees.

OTP, transactional, reminder, growth — every touchpoint runs on the same low-latency backbone with the same SLA, observability, and billing model.

01
User Auth
OTP · 800ms P50
02
Transactional
Receipts · webhooks
03
Reminders
Scheduled · retries
04
Growth
Campaigns · segments
Legacy stack
Legacy SMS

High cost per delivery. No delivery guarantees at spike.

Legacy stack
Direct WA API

Weeks of BSP paperwork. Templates locked in bureaucracy.

Legacy stack
Local gateways

Drop packets when traffic surges. No SLA to enforce.

Core infrastructure

## The messaging stack, unbundled.

Six modules. One API. Composable primitives your engineers can build against and your ops team can operate at scale.

WhatsApp OTP API

### One-time codes, delivered in under a second.

Auto-provisioned templates, regional fallback routing, and deliverability that hits 99.8% on the p95.

+62 812 •••• 4421 delivered · 812ms
Your MSGLY verification code is
482 019
Blast Manager

### Segment. Schedule. Deliver at national scale.

232,481 / 324,120 72%
Analytics Dashboard

### Every message, measured.

Automated reminders

### Cron-driven nudges that convert.

payment.pending+18%
cart.abandoned+24%
REST + Webhooks

### One endpoint. Every event.

POST /v1/messages
Compliance

### UU PDP · OJK · ISO 27001

Dual-engine

## Built for engineers. Loved by operators.

A composable API surface for your platform team. A control room your growth and support leads can operate without a ticket.

POST /v1/messages

    import { Msgly } from "msgly";

    const msgly = new Msgly(process.env.MSGLY_KEY);

    await msgly.messages.send({
      to: "+6281234567890",
      channel: "whatsapp",
      template: "order_shipped",
      variables: { order_id: "29104", eta: "Tomorrow" },
    });

← 202 accepted · queued in 42ms
Campaign performance
Last 30 days · WhatsApp
94.2%
Read rate
Rp 812
Cost / conv.
+22.4%
vs last mo.
Retention curve D30 · 61%
The verification layer

## Built to a different specification.

Where legacy SMS bills you for silence and standard gateways cap out at spike, MSGLY holds the line at the SLA you signed for.

Legacy SMS
Standard WA gateway
MSGLY
Delivery P50 latency
8–12s
3–5s
<1s
Uptime SLA
None
99.5%
99.99%
Throughput ceiling
~100/s
~1k/s
10k+/s
Webhook events
Basic
Delayed
Real-time
Failover routing
—
Manual
Automatic
Compliance (OJK/UU PDP)
Partial
Partial
Native
Enterprise support
Ticket queue
Business hours
24/7 dedicated
Transparent pricing

## Pay for delivered messages. Not marketing decks.

Simple per-message pricing for OTP and blast. Custom SLAs for anyone who reads them.

OTP
Rp 150
/ per message

WhatsApp one-time codes for auth, verification, and 2FA.

- Sub-second P50 delivery
- Auto template provisioning
- Regional fallback routing
- Delivery + read webhooks

Start with OTP →
Blast
Rp 350
/ per message

Transactional, campaign, and reminder throughput at scale.

- 10k+ msg/s sustained
- Segment builder + scheduling
- Cost per conversion analytics
- 24/7 monitoring

Launch a campaign →
Recommended
Enterprise
Custom
/ SLA & volume pricing

Dedicated infrastructure, custom SLAs, and white-label control planes.

- 99.99% uptime commitment
- Dedicated numbers & routes
- On-prem or VPC deployment
- Named solutions engineer

Contact sales →
FAQ

## Answers for the review meeting.

Twenty questions we've fielded from procurement, compliance, and staff engineers.

## Ship messages your users
actually receive.

Sandbox in 10 minutes. Production in a week. Enterprise-grade from day one.

Get an API key→Talk to sales